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Audi apologises for insensitive advert

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Audi apologises for insensitive advert showing little girl eating a banana

The German car manufacturing company Audi has apologized for an ‘insensitive’ advert showing a little girl inclining toward the front of an elite vehicle while she eats a banana.

Audi apologises for insensitive advert

The advert which was posted on the company’s official Twitter account promoting the Audi RS 4 Avant, attracted criticism from some social media users who described it as “sexually suggestive”, “strange” and “creepy”.

Critics also suggested the advert glorifies “dangerous driving” and shows a child at risk of being run over.

Audi said the advert was a Mistake, tweeting that such error would not be made in future. Their statement on Twitter read;

We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That’s why we showcased it with various family members for the campaign.

We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone’s feelings.

We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case. “

Their tweet below:

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Written by Ohagwa Favour

My Name is Ohagwa Onyedikachi. I Hail from Imo state and a Student of Federal University of Technology Owerri, I am a fun person and enjoy playing games at my leisure!

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