Lionel Messi to register his name as a trademark
The Legend Lionel Messi is now eligible to register his name as a trademark after nine years of appeal and legal battles.
The European Court of Justice disapproves an appeal from Spanish cycling company Massi and the EU’s intellectual property office, EUIPO.
The Barcelona footballer, who is now the list of second football billionaire first applied to trademark his surname as a sportswear brand in 2011 which was disapproved by the European court of Justice.
But Messi argued the similarity between their logos would cause confusion.
The European Court of Justice discloses that the Legend player’s reputation could be taken into account when weighing up if the public would be able to tell the difference between the two brands.
In doing so, it upholds a ruling by the EU’s General Court in 2018 that Messi is well known for confusion to start.
Massi (company) which sells cycle clothing and equipment, was successful in its initial challenge to the Barcelona striker’s application.
But it lost out when Lionel Messi brought an appeal to the General Court, which ruled in his favour.
Messi, who is 33, he also wears the number 10 shirt, has won world footballer of the year( Balloon D’or) six times and is now the world’s highest paid Soccer player, according to Forbes. It puts his total earnings for 2020 at $126m (£97m).
In August, he made headlines by sending a fax to his club declaring his intention to leave.
But when Barcelona responded the insisted that any team that wants him will have to honour a €700m (£624m) release clause, he changed his mind, saying he does not want to leave
The club I love.Lionel Messi to register his name as a trademark
This update that Lionel Messi to register his name as a trademark is brought to you by 9jatalkative News and Entertainment Blog.
Stay safe for more updates remember to follow us on our social media.